Oh, my…. so it’s been a very long time, since I last blogged, it seems… Not quite so, I have recently launched and blogged on my own “TechCrunch for Switzerland” Swiss Internet Blog website netznews.tv.
Just came home, from having dinner with one of Switzerland’s leading online classified websites. Very interesting “historical” conversation. So on my way home, I thought of my “historical achievements” with Scout24.
I guess one of them might have been to introduce the term “WhiteLabeling” to the Swiss Internet Market. In August of 2002, Andrew Mueller and I, were given the Task of building up the “leading real estate platform of Switzerland“.
One of our fantasies was to build a network of premium online websites catering to an opposing targetgroup of partners, to deliver great value for money experience (that expressing user-experience).
So we had to come up with a term for this type of new product. As my Dad had been a scientist and provided me with tons of ideas and models on how things work and where to research them, I stumbled across the therm “white-label drugs”, being medicine being produced for 3rd party companies, to be resold under their brand. These products where delivered with blank white-labels, so that 3rd parties could print what ever they intended on the “front-end” of the product.
My dinner colleague had an opposing view of the term “white labeling”, as his understanding was, that whitelabel meant, everything in your colors (but our structure), but mainly the ability to have an individual “back end”, thus being filtering and enrichment of content.
Same term, different understandings… WhiteLabeling rules… 🙂 My “historical achievement…”
What to learn more about WhiteLabels?