Amazing deep purple sky over Zurich
First Global Social Media Awards
I am humbled and delighted, to have been asked to join my distinguished colleagues in judging the inaugural GlobalSocialMediaAwards in 2021.
The Global Social Media Awards recognize businesses around the world for their achievements regarding innovative, meaningful engagement that produces tangible results.
The awards will be given in the following 29 categories. If you have achieved great social media successes in any of these fields, you might want to consider rendering your submission. Entry deadline is Febraury 5, 2021
(There’s an entry fee charged by the company organising the awards of £ 165.-, but you can save an additional 10% by using code “Judge10”).
- Best Use of Twitter
- Best Use of Facebook
- Best Use of Instagram
- Best Use of YouTube
- Best Use of Snapchat
- Best Use of TikTok
- Best Use of LinkedIn
- Best Audience Engagement Campaign
- Best Social Influencer Campaign
- Best Use of Research & Evaluation
- Best Use of Social Media in a Crisis
- Most Impactful Social Media Innovation
- Best Low Budget Campaign
- Best Use of Social Media for Entertainment
- Best Use of Social Media for Finance
- Best Use of Social Media for Retail
- Best Use of Social Media for FMCG
- Best Charity / Not for Profit Campaign
- Best Long-Term Strategic Use of Social Media
- Best Integrated Campaign
- Best Direct Response Social Media Campaign
- Best Use of Paid Social
- Best Local to Global Campaign
- Best Social Media Tool
- Rising Star Award
- Best In-House Team
- Best In-Agency Team
- Best Small Agency (10 or fewer employees)
- Best Large Agency (Over 10 employees)
The winners will be announced on March 25th, 2021. Good luck!
Time Travel with Zurich’s Ehgraben
If you live in or have visited Zurich, you have certainly been to the Niederdorf, a beautiful part of the city boardering the Limmat river and hosting a variety of Shops, Bars, Clubs and Restaurants.
What you might not know though, is that there are hidden tourist gems within Niederdorf, such as the “Ehgraben”, an old sewer ditch. Before the invention of the water closet and underground sewege, the local law’s required a narrow ditch to be maintained between buildings. The ditch needed a minimum width, that “a one year old piglet could still turn around”.
Some of these sewer ditches are still present and one of them is open to tourists, but only if you request the key to it, at the Architectural History Archive of the city.
However, if you get the key (free of charge) a wonderfull little time travel experience awaits you. Step from the vivid city life right into a medevial tunnel, walk right through it, or take some time and study the historical information on the walls, only to re-emerge right back into contemporary Zurich.
Awesome Roof Top Bar!
Picture by Mariott.de
We stayed at Bangkok Marriott Sukhumvit on our last day before leaving Thailand. The Hotel is nice. The rooms are not very large, but clean and modern. The Breakfast Buffet was ok. Selection was good, but I’ve had more selection at other hotels. Yet it offered something for every taste.
The roof top bar is absolutely awesome! It’s two floors. The bottom of the two is a bistro/restaurant/bar type of thing. We had great, but pricey sushi there. Sushi was very fresh and very tasty, but priced like in Switzerland, rather than in Thailand 🙂
The top floor is on open air roof top bar with live DJ. The bar is located in the center of the floor and is surrounded by bar tables and some chairs. It gets quite crowded there and there’s a good chance you will need to wait at the bar until you get a chance to sit. But the view and the atmosphere are worth the wait.
Winning a European Search Award!
Last week, my fantastic Team and I were in Berlin attending the European Search Awards.
BlueGlass had been nominated in a total of 5 categories:
BlueGlass London:
– BEST SEO CAMPAIGN
– BEST USE OF SEARCH – RETAIL
BlueGlass Zurich:
– BEST USE OF CONTENT MARKETING
– BEST USE OF PR IN A SEARCH CAMPAIGN
– BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
Naturally competition was fierce with between 6 and 9 shortlist finalists in each category. And with our London office already winning an award last year for “Best SEO Campaign”, we didn’t really expect to be picking up another award this year. But is seems the renowned international judges appreciated our work we did for upc-cablecom and honored us with their approval.
So we feel very honored and hubled by their choice and thrilled to exitement to be honest 😉
It was a great event, with lot’s of great other winners, like our partners at Searchmetrics (Best SEO Software Tool) or Bas van den Beld (Search Personality of the Year), whom I would love to cordially congratulate one more time for their great work!
If you’d like to see the actual happening, here’s the video 🙂
Where is the online Real Estate Market going?
Today I was invited to participate in Laube’s ImmoBox for an interview on the future of the Swiss Real Estate market:
LAUBES immoBOX from Pegasusfilm on Vimeo.
The IceWaterChallenge
So, it appears, I was tagged by my cousin Terry Price to fulfill the IceWaterChallenge on Facebook.
I guess what started as “neknominating” someone, has slowly turned into a variety of different interpretations.
My challenge was to either donate USD 100.- to a charity of my choice or to pour ice cold water over my head and have two drinks.
Since I am supporting a primary school in Haiti, I chose to donate the USD 100.-, but also complete the challenge for fun 😉
I got to nominate 2 more people and since I highly respect the work of the Clinton Foundation, especially their efforts in Haiti, I chose to nominate former President Bill Clinton and the Clinton Foundation, to match my donation or complete the challenge aswell 🙂 Naturally I would be humbled and honored, if I’d get a response… 😉
Anyhow, if you’d like to match my donation and help maintaining and operating a school for 250 street kids in Port-au-Prince, Haiti, please visit our page and use the “Spenden” (donate) button. Thanks!
Beitrag von Patrick C. Price.
(German) Nein, sie spinnen nicht, die Schweizer!
Going 100% sustainable on my energy consumption
So my local energy supplier has created a few new offers in their energy plans. At a cost of approximately USD 100.-/year additional to the existing cost, you can switch to 100% sustainably produced energy.
So as of September 11, 2013, I have moved my energy consumption to being produced wholly out of sustainable wind, water and solar resources.
I’m not ultra-green, but I think this is a valuable small step into getting our society fully energy sustainable. Who’s next? 🙂
Sheraton Tampa Riverwalk Hotel, Tampa Florida | Review
Last week, I had to fly to Tampa for a conference. As the conference hotel was the Sheraton Tampa Riverwalk Hotel, I decided to book a room for me and my college with them directly. Total cost of approx. USD 1200.- for 3 nights (2 rooms).
During the booking process, I noticed that they had a “best price guarantee” on their site, claiming: “If you do find a lower published rate prior to, or within 24 hours of, booking your room, simply submit a Best Rate Guarantee Claim to us and we’ll honor the lower rate.”
So in good faith, I book both room directly on their website.
Out of curiosity I checked my local price comparison site: www.vergleiche.ch/hotels for a room at that hotel and actually got a rate, that was 20% cheaper for the same room category!
I immediately contacted Sheraton’s Best Price Guarantee and demanded my refund.
Their initial answer was that the site I had book with was “specifically for travel agents and Expedia Affiliates who receive special rates, and is therefore ineligible under the terms and conditions of the Best Rate Guarantee Program”.
So long story short, as the site I had booked with was “ineligible” under their terms, I did not get my refund, but rather have learned, that their “best price guarantee” programm is just full of crap. If you take the time and check prices for the same rooms, you will easily find a better rate online than with their own booking engine. It might not be eligible for a refund, but you won’t need one either, as you’ll actually have saved that money instead of getting screwed by them.